The Car Sharer
About Caroline
Caroline Connolly is 28, single and lives in Dublin. She commutes to work 2-3 times a week and makes shorter local trips on days she works from home. Aside from travelling to work, see also travels to meet friends in town and to the shops. Most of her travel time is during peak commuting times in the morning and the evening and at lunchtimes when she works from home.
Key Moments
Caroline is money savvy. She doesn't want the burden or expense of owning her own car. She prefers to cycle or take public transport where possible, but there are some journeys for which a car is essential. Car sharing is the perfect alternative.
Caroline typically relies on cycling or public transport. She uses the car a few times a year - mostly for going out to retail parks, for a weekend away, or for specific circumstances such as moving apartments.
Caroline needs to be able to get to and from the e-mobility hub easily via public transport. She is not familiar with the charging network, so needs easy-to-find information about where and how to charge.
As she doesn't have an at-home charger, she usually charges when out and about. Having destination charging at retail parks is ideal because she can do her shopping while her car charges.
She is worried that she won't be able to find chargers or use them properly. She also needs to return the car with a full charge, and she will get fined if she doesn't.
I learned to drive when I lived at home and used my parents’ car. But now I try and cycle and take public transport if I can. It's cheaper and faster!
User Experience
Moments (1)
- Caroline has just moved and needs to move her belongings across the city, from Drumcondra to Kilmainham.
- She signs up to a car-sharing app so that she can move her belongings and make a trip to the retail park to pick up some new home decor.
High / Low
- Excited to move apartments
Consider
- How might we encourage people to consider e-car sharing as a viable alternative to owning a car?
Moments (2)
- Caroline plans to pick up a car in the local e-mobility hub on Saturday
morning. This is usually a busy time, so she books n advance to avoid disappointment.
High / Low
- Relieved to have booked a car
Consider
- How might we meet the demand for car sharing at weekends?
Moment (1)
- Caroline takes a bus down to the local e-mobility hub and is able to collect her fully-charged car easily. She packs up the car and makes a few trips back and forth from the old apartment to the new apartment.
High / Low
- Tired
Consideration
- How might we ensure that e-mobility hubs are easily accessible by public transport or active mobility?
Moment (2)
- On Saturday afternoon, Caroline makes a trip to the retail park. She needs to make sure that the car has enough charge in it to avoid a fine when she returns to the hub.
High / Low
- Anxious about not finding a charger
Consideration
- How might we support users to find charging facilities so that they don't risk facing a fine upon returning the car?
Moment (3)
- Caroline isn't familiar with EV charging services. She checks online and reserves a fast charger in the retail park. She charges the car while she does her shopping.
High / Low
- Relieved that she could find the information she needed
Consideration
- How might we provide accessible information about EV charging to infrequent users?
Caroline brings the car back to the e-mobility hub and takes the bus home.